A qualified lead, or QL, is the initial phase of qualification in any online marketing campaign. A qualified lead, or MQ, is someone that has met certain criteria to qualify them as a lead. A qualified lead, or QL, is usually someone who has had a previous contact with a business or organization that is either online or offline. This person is then given the opportunity to purchase something and be evaluated for their interest in it. Once that person is qualified, they are offered an option to buy that item or to get additional information or to ask questions about the product.
Marketing qualified leads can be a very effective way to drive traffic to your website or to your merchant account. For example, if you are selling jewelry you may have several options for qualifying leads. A sales associate who works at a local retail store would be considered a lead, as would a customer who stopped by to purchase something on their way home from work. The person would probably not be interested in buying it right away and is only interested in knowing more information about the product. By marketing these qualified leads you can start building your database and get more qualified leads to choose from.
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There are several ways to qualify leads. One of the most common ways is through advertisements in newsletters or magazines. The next method is through paid search ads on Google, Yahoo and other search engines. Other types of advertising include mail, radio, television, and billboards. The final method is called cold calling and is a way of contacting a company or individual who would likely qualify for a marketing qualified lead. In this method you call the customer directly, often over the phone. You may use some of the techniques of cold calling that are discussed below in order to qualify your leads.
First you must get the name of the lead. Once you have that information you must put the name into a field provided on the form. The fields on this form would be based on how the customer would know that he/she was being marketed and the length of time the lead has been shopping with you. After entering the customer's name you should check the last known address, phone number, previous addresses, and if a social security number is available. If you have one you would also want to enter it. The more information you have entered in the form the easier it will be to qualify the lead.
Next you would need to call the lead. After the lead hangs up on the number you would check the number and try calling back again. If there is no answer to the second call you would hang up or leave a message. The person may have moved on to something else but at least you did not waste your valuable time and money calling a lead that is not interested in purchasing.
Once you have qualified your leads you should follow up with them. The person you called may not be interested in your offer now, but at the time of your call they may have a reason why they are not interested in it. For instance, maybe they want more information or they may have information you can give them. They may not have a sale today because they do not have the cash in hand. They may have another item to purchase or have a deadline that they want in order to make a purchase.
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