Linking an AdWords account with a separate Google Analytics account has become a thing of the past now. Instead, Google now allows you to link multiple AdWords accounts with a separate Google Analytics account as well. In this article, I will walk you through the steps on how to create a link between your two accounts.
To begin with, open up Google Analytics, then click on "Accounts." Next, click the menu and select "Account Management." Once the account management page is open, go to the side menu, which contains the "Link Settings" link. Here, you will be able to access a number of options pertaining to how you want your account linked. Some of these options may include adding or changing your domain or hosting name and editing or creating links from the different accounts you own.
You can also use this same link feature in conjunction with your other account types so that your AdWords and Google Analytics accounts are associated. If your website is a part of a merchant account, you may wish to choose to link your main account, as well as your separate AdSense account. On the other hand, if your site is hosted on its own domain, you may want to stick to using the links on your AdSense account instead of linking with separate AdWords accounts.
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Before you do any AdWords and Google Analytics link, you need to ensure that your accounts are both linked and working properly. To do this, open each account's main page, then go back to the account management page. Go to the link settings section, which should be located just beneath the "account management" tab. Click on the link you want to connect to, click on the button that says "Create New Link", then fill out the form to associate the new link.
When you have done all these steps, you will be ready to start AdWord and Google Analytics linking. First, open AdWords, then log in. Then, click the icon in the upper right-hand corner of the screen. The "link" section will now appear in the sidebar.
Next, click on "Link Settings and look for the option on the left side called "AdWords with Google Analytics." Once this step is complete, go back to the account management page and click on the button that says "link to account."
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